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Vertex Website Systems · Case Study

Custom Lead Capture & Automation System.

We designed a website workflow that lets TruCut Lawn Service's customers request quotes online, automatically captures their information, calculates service areas, and cuts down the administrative follow-up the owners used to handle by phone.

Project

TruCut Lawn Service Website

Industry

Lawn Care

Delivered by

Vertex Website Systems

The Challenge

Too much time on the phone. Too many quotes falling through the cracks.

TruCut's owners were spending hours every week answering the same questions on the phone — address, yard size, pets, service needs — just to hand-write an estimate. Leads that came in after hours waited overnight for a callback. There was no clean record of what each customer wanted, and deposits had to be chased down after the work was already scheduled.

The Solution

A website that quotes, books, and collects — on its own.

Vertex Website Systems replaced the phone-and-notebook workflow with a mobile-first website that captures every lead into one place and moves it toward a paid booking automatically.

Online quote request system

Customers submit every detail crews actually need — address, pets, clearance, service — in one guided flow, so nothing gets missed on a phone call.

Service-area mapping

Google Maps satellite view confirms the correct property and estimates yard size, so quotes are accurate before a truck ever leaves.

Automated customer & admin emails

Every submission instantly emails the owners with the details and gives the customer a professional confirmation — no more missed leads in a voicemail box.

Built-in deposit collection

Admins send a priced payment link in one click. Deposits are collected up front through Stripe, cutting no-shows and chasing invoices.

Admin review dashboard

A secure staff dashboard turns raw submissions into a simple review-price-send workflow the owners can run from their phone.

Mobile-first website design

Most yard-service customers book from their phone. The whole site — quote flow included — is designed for a thumb before a desktop.

Business Impact

Less admin. Faster response. A more professional sales process.

24/7
Quote requests captured — even after hours
Fewer
Back-and-forth calls to gather details
Faster
Response time on new leads
Upfront
Deposits collected before scheduling
  • Reduced manual quote processing for the owners.
  • Improved customer response time, including nights and weekends.
  • Created a more professional sales process from first click to paid deposit.
Technology Used

Built on a modern, reliable stack.

Included for credibility — the business outcome above is the point, this is how it was delivered.

React 19
Modern component UI
TanStack Start
SSR web framework
Node.js
Server runtime
PostgreSQL
Business data store
Google Maps API
Service-area mapping
Stripe
Deposit collection
Future Ready

Built to grow with your business.

The system was designed with scalability in mind, allowing future additions such as automated scheduling, customer accounts, recurring service plans, and advanced reporting.

Need a system like this for your business?

Vertex Website Systems designs websites that generate revenue and remove busywork — not just online brochures.

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